VÍZES
ABOUT THE PROJECT
Founded in 2025 in Vila Velha, Espírito Santo, VÍZES is a contemporary menswear brand based on the philosophy that true luxury lies in simplicity. Born from the shared vision of its founders Gustavo Venzel and Vitor Gazzani, the brand combines creative strategy and textile innovation to redefine everyday essentials. More than a clothing label, VÍZES positions itself as a lifestyle curation for the modern man who values time, quality, and an aesthetic that dispenses with excess. The core of the brand lies in the translation of elegance and simplicity, which connects with timeless clothing.
CUSTOMER NEEDS
The menswear market often faces a sharp division between disposable fast-fashion and traditional high-maintenance luxury. VÍZES was born to bridge this gap, positioning itself as an Essential Wear brand that occupies the "Modern Essential" niche: apparel designed to withstand the urban pace without compromising on sophistication.
Defining the brand through the Essential Wear philosophy meant focusing on clothing that is both foundational and high-performance. The challenge was to create a visual language that communicated three central pillars: durability, innovation in materials (such as the technical use of Modal fiber), and ecological awareness. This approach ensures the identity is versatile enough to transition seamlessly between the digital e-commerce environment and the tactile, premium experience of packaging and textile materials.
DESIGN VALUE
The brand's visual concept is guided by "Essentialism." Through striking typography and clean design, the identity conveys modernity and clarity. The color choices were made to reinforce the brand's versatility, while every detail, from the monogram's construction to the delivery experience, ensures that sophistication is perceived through intelligent and functional design.
Client: Vízes
Project Developed by: Rarefeito Studio
Graphic Design, Type & Motion: Allan Andrade
Graphic Design, Type & Motion: Allan Andrade
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